Lead capture vs estimating · 2026
GeoQuote vs Craft Estimates: create the lead before you build the estimate.
Craft Estimates helps roofing contractors build detailed estimates and proposals. GeoQuote captures and verifies homeowners so the estimating workflow is applied to qualified opportunities only.
Short answer
GeoQuote and Craft Estimates address different stages of the roofing sales process. GeoQuote handles the homeowner-facing front door: quote link, OTP verification, AI Follow-Up, and appointment booking. Craft Estimates handles the contractor-facing back end: detailed estimates and proposals after the opportunity is established. The two tools are sequential, not competing.
“Estimating software makes your proposals better. Lead capture software makes sure there are enough qualified homeowners to send those proposals to. Fix the front door before optimizing the proposal — every contractor who has done it in the wrong order agrees.”— Pravin Nawkar, Founder, GeoQuote.ai
Feature comparison
| Feature | GeoQuote | Craft Estimates |
|---|---|---|
| Primary function | Lead capture, OTP verification, AI Follow-Up, appointment booking | Contractor estimating, proposals, and project management |
| Funnel position | Before estimation — creates the verified lead | After qualification — builds the estimate and proposal |
| Homeowner-facing | Yes — hosted quote link for homeowners to start requests | Contractor-facing estimating tool |
| Phone verification | OTP on every lead | No OTP verification |
| AI Follow-Up | AI callback within minutes | No AI follow-up feature |
| Pricing | Flat $299/mo Launch | Subscription — estimating platform pricing |
| CRM handoff | Structured lead packet to downstream tools | Estimate and proposal output for contractor use |
Frequently asked questions
Does GeoQuote replace Craft Estimates?
No. GeoQuote is the homeowner-facing lead capture layer. Craft Estimates is a contractor-facing estimating and proposal tool. They operate at different stages: GeoQuote captures the lead, Craft Estimates builds the detailed estimate after qualification.
Which should a roofing contractor buy first?
If lead volume is the problem, start with GeoQuote. If you have enough leads but your estimating and proposal process is slow, start with Craft Estimates. Most growing contractors need both — in that order.
Can GeoQuote and Craft Estimates work together?
Yes. GeoQuote creates the verified, appointment-ready lead. Craft Estimates builds the detailed estimate after the contractor assesses the property. GeoQuote feeds the pipeline; Craft Estimates closes the deal.